Digital marketing is fundamental for accomodation activities: hotels, small B&B and farmhouses must use It to increase direct reservations
Digital marketing for hotels involves the entire series of investments in digital assets that we make once the website is created (http://www.nardoniformazione.com/creare-un-sit-web-per-hotel/).
After having created and optimized the website, it is necessary to put in place a 360° strategy.
Obtain more visibility and main strategies to increase direct reservations
Let’s analyze some tips to put in place.
The initiatives that we are going to list aim to attract qualified users to the website in order to increase direct sales (disintermediation from the usual sales channels… booking.com etc …).
- SEM and pay per click campaigns. Paid ads are one of the best ways to generate new bookings. However the usability for portable devices as well as for desktop PCs should be analyzed.
- Proper management of TripAdvisor and similar channels. Although they look more and more like Online Travel Agencies, they are still an excellent source for hotels as they increase and generate direct bookings.
- Email marketing and remarketing. In addition to effective email campaigns it is advisable to adopt a remarketing system to visitors who do not complete the booking. Only 5% of those who fill out the booking form on the website make a real reservation. Recontacting these visitors with a special email helps to convince them to book and choose an accomodation at our hotel.
- Social media. In addition to the use of social media marketing tools, we establish a direct relationship with the consumer. Social media help understanding the customer’s opinion about us and help us to improve reviews.
These tips are only part of the digital marketing process for hotels. Despite this they must be considered of primary importance after we have correctly landed on the web with a catchy site. Moreover there’s no need to remind the importance of customer care: answers to complaints, replies to those who promoted us with good reviews, loyalty of business and leisure customers are the basis of hospitality work even on the web! The higher the customer satisfaction, the greater the chance that it will become an ambassador of our activity. As a matter of fact visitors who share contents such as photos and positive feeds of a stay at our hotel may ignite a possible positive viral effect and good word of mouth. Do not miss the opportunity to keep up with competitors. Tourism is a very important resource, but our work must always be up to date!